Inbox Placement Test and Deliverability Audit

We are now offering inbox placement tests free of charge to those interested in improving their deliverability. This article explains what the test involves, how to request one, and what our new deliverability audit offers.

What is an inbox placement test?

An email inbox placement test is a tool or method used by email marketers to understand where their emails will land in a recipient's mailbox: the main inbox, a spam or junk folder, a promotions tab, or elsewhere.

The test is conducted by sending emails to a variety of test addresses across different email service providers (like Gmail, Yahoo and Outlook). The results show where the emails end up, providing insights into the deliverability of the emails. This allows marketers to optimise their email campaigns to improve the chances that their emails reach their intended recipients' main inboxes rather than getting lost or marked as spam.

How do I request a free inbox placement test?

Fill out this form to request your free inbox placement test, and our team will be in touch to discuss the results in detail.

What is the deliverability audit?

For those looking for a more in depth look at their deliverability, we are also offering a new deliverability audit. This is a deep dive into your email infrastructure, list quality and inbox placement to identify clear strategies for both our team and yours. The goal is to collaboratively enhance your inbox placement, ultimately improving the return on investment (ROI) for your email communications.

The deliverability audit is conducted by an external consultant with 14 years of experience in email deliverability. With access to a wide range of tools, including the inbox placement test, our consultant can provide in-depth insights and contextualise the data, offering clear guidance on how to move forward effectively.