When you report on your emails, you will see both email clicks and unique clicks. This article explains the difference between them and how they relate to each other.
What are email clicks?
Email clicks count how many times your contacts click a URL in your email. If a contact clicks the same URL more than once, every click is counted.
What are unique clicks?
Unique clicks link a contact to each URL they click within the email. Even if a contact clicks the same link 15 times, they are only counted as one unique click for that URL.
How do email clicks and unique clicks compare?
The number of email clicks will always be greater than or equal to the number of unique clicks. For example:
Want more unique clicks?
If you want to improve your unique click rate, learn more in our How to increase your unique click rate article.
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