Your AI assistant can generate a subject line based on your email content and the brand information you have provided. You can regenerate the subject line and prompt changes as many times as you need.

Haven't trained your AI assistant yet?

If you want to teach your AI assistant about your brand, learn more in our Training your AI assistant article.

How do I find the AI assistant for subject lines?

Create your campaign as usual. When you reach the step where you enter your subject line, you will see an AI icon option:

Image of AI Icon

Where is this available?

This feature is available for Journeys.

How do I generate a subject line?

When you click the AI icon, a message asks whether you are happy to generate the subject line based on the email's content:

The message asking to generate a subject line from the email content

Click Generate, and the assistant will create the most appropriate subject line based on the information it has collected. If you are happy with the result, click Insert:

A generated subject line with the Insert option

How do I change the generated subject line?

If you would like to adjust the subject line, you can enter a prompt such as 'make it funny' and click Regenerate. The assistant will then give you a new subject line that includes humour. For example:

A regenerated subject line after the prompt make it funny