Unlocking the Power of Your Email Deliverability Report
Email marketing is one of the most effective channels for reaching and engaging your audience—but only if your emails actually land in their inboxes. This is where the Email Deliverability Report in the Force24 platform becomes a game-changer.
Understanding your deliverability metrics helps you identify issues, optimise performance, and maximise the reach of your campaigns. Here’s a breakdown of what the report tells you and how to use it to improve your email success.
Key Metrics in Your Deliverability Report
1. Open Rate
A high open rate suggests your subject lines are compelling and that your emails are landing in inboxes—not spam folders.
Action: Optimise subject lines, preview text, and sender names to increase engagement. Also, ensure you’re targeting engaged users.
2. Click-Through Rate (CTR)
This metric reveals how many recipients interacted with your email content. A low CTR may indicate that your content isn’t resonating.
Action: Use strong CTAs, personalisation, and mobile-friendly designs to encourage engagement.
3. Bounce Rate
Emails that fail to reach their destination fall into two categories:
Hard bounces: Permanent failures due to invalid email addresses
Soft bounces: Temporary issues, such as full inboxes or server downtime
Action: Remove hard bounces from your list immediately and monitor soft bounces for patterns.
4. Spam Complaints
If users mark your emails as spam, it negatively impacts your sender reputation.
Action: Ensure all recipients have opted in and provide clear unsubscribe options.
6. Unsubscribe Rate
Some churn is natural, but a rising unsubscribe rate signals that your content or frequency may not be aligned with audience expectations.
Action: Review segmentation and content strategies to ensure relevancy.
How to Use the Deliverability Report for Ongoing Success
Segment Your Data – Identify and prioritise engaged users while reducing sends to inactive contacts.
Monitor Trends – Track performance over time to spot patterns and adjust accordingly.
A/B Test – Experiment with subject lines, send times, and content formats to find what resonates best.
Improve Sending Reputation – Maintain consistent sending volumes and follow best practices to build trust with ISPs.
Need Expert Support?
Force24’s deliverability experts are on hand to provide tailored insights and recommendations. If you’d like a deep dive into your report or need help improving your email strategy, reach out via live chat in the Force24 platform or log a support ticket.
By leveraging your Email Deliverability Report, you can fine-tune your email campaigns, boost engagement, and ensure your messages reach the right inboxes at the right time. Start optimising today!