Join our CEO and Founder, Adam Oldfield, as he discusses how to rethink Automation, moving beyond simple sequence building to unlock its full strategic potential. This session focuses on understanding how automated workflows can fundamentally transform how you allocate time and cultivate enduring client relationships.
Key lessons covered include:
- Strategic Imperative: Discover why automation's chief function is enabling innovation and work-life balance by handling the operational work, rather than just acting as a tool for increased broadcast volume.
- The Power of Nurture: A deep dive into the core definition of nurture - caring for a contact while they grow - and how automation enables the strategic, segmented outreach required for this approach.
- The 10-Word Acid Test: Learn how to use automation to unburden your emails and simplify your messaging, adopting the "10 words, one button" concept to build a clearer, more powerful narrative over time.
- Segmenting with Intent: Essential guidance on using automated segments, including the foundational 30/60/90-day engagement tiers and advanced intent segmentation to execute hyper-targeted campaigns based on proven web behaviour.
- Controlled Communication: Best practices for campaign execution, including how to utilise Send Windows to ensure your automated messaging is delivered at the most professional and opportune time for your audience.
Adam offers practical advice on understanding how automation can be used to save time and develop a stronger relationship with your contacts.
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