Join our CEO and Founder, Adam Oldfield, as he discusses how to rethink Landing Pages, moving them beyond simple web pages to become the critical conversion assets in your campaigns.
Key lessons covered include:
- The Envelope and the Letter: A clear breakdown of the strategic relationship between your email (the envelope) and the landing page (the letter) and why you must avoid overwhelming either one.
- Conversion Maths: Why most generic website pages fail to convert, and the key difference between the 15% industry average and the 35% conversion rate achievable through specific targeting.
- The Job of the Page: A focus on the page's true objective: driving the next action (e.g., filling in the form) rather than selling the final product or event.
- Dynamic Targeting: An explanation of how to leverage Genius Blocks and Token Replacement to create landing pages that evolve and personalise the experience for known contacts, removing steps and driving superior results.
This session offers actionable insights into constructing persuasive, high-converting landing pages that drive measurable results.