You can now access all of your monthly deliverability metrics in one place!
To view your monthly report, click on the 'Email Deliverability Report' section of your navigation
Now, select the month you want to view:
You will now be able to view all of the key deliverability metrics, for your full account, for the month selected.
Here's a breakdown of the metrics in the dashboard:
Sent - how many emails were sent that month
Unique opens - individuals who have opened a campaign
Unique open % - the above as a % against total emails sent
Unique clicks - how many individuals have clicked a campaign
Unique click rates - the above as a % based on the total unique opens
Hard bounces - A permanent bounce (e.g email no longer in use/doesn't exist)
Hard bounce rate - the above as a % based on total emails sent
Unsubscribers - individuals who have unsubscribed from an email campaign
Unsubscribe rate - the above as a % based on unique opens
Complaints - spam complaints are reports made by email recipients against emails they don't want in their inbox
Complaint rate - the above as a % against the total amount of emails sent
As the delivery dashboard is looking at overall statistics, the metrics you see, top-right of the dashboard, are a collective of all email campaign metrics for that month.
You can then view the metrics over time, along with the split by campaign. If you want to change the ordering, you can use the filter below...
You can then view the statistics by Mailbox Provider. This will allow you to gain insight on what providers your customer base use and how different providers are performing:
You can also see the bounces split by type. In this section we also include stats for soft bounces and spam bounces.
A soft bounce is a temporary reason for an email being unable to reach to recipients inbox. This could be due to the inbox being full, for example
A spam bounce is where the Mailbox Provider has rejected the email from being delivered on the basis it could be potential spam.
Finally, at the bottom of the dashboard you can access our colour coded benchmarks. These benchmarks will help guide you through monitoring your deliverability.
If you have any further questions on deliverability, or want to get in touch to find out more about ways we can help to improve your deliverability - please get in touch via the live chat, or book a session in with our training team!