This article explains why only web safe fonts are available to use within Force24.
Web-safe fonts are fonts that are pre-installed on all devices.
Utilising web-safe fonts offers several advantages:
Consistency: Web-safe fonts are pre-installed on most devices and operating systems, ensuring that your text appears consistently across different platforms and browsers. This consistency helps maintain the integrity of your brand's identity and messaging.
Accessibility: Since web-safe fonts are widely available, they enhance accessibility for all users, including those with disabilities or using older devices that may not support newer fonts. This ensures that your content is accessible to a broader audience.
Faster Loading Times: Web-safe fonts are typically lightweight and load quickly, contributing to faster page load times. This is particularly beneficial for optimising user experience, as faster loading times can reduce bounce rates and improve engagement.
Compatibility: Using web-safe fonts minimises compatibility issues across various devices, browsers, and email clients. This reduces the likelihood of rendering errors or font substitutions, which can detract from the visual appeal and readability of your content.
Cross-Platform Compatibility: Whether it's on desktops, laptops, tablets, or smartphones, web-safe fonts ensure that your text displays consistently across different devices, maintaining a cohesive user experience regardless of the platform used to access your content.
SEO Benefits: Fonts can indirectly impact SEO by influencing factors such as readability and user experience. Web-safe fonts, by providing a consistent and accessible reading experience, contribute positively to these aspects, potentially improving your website's search engine rankings.
Using imported fonts can cause inconsistent formatting across email clients (Such as google, microsoft, yahoo) and can also impact deliverability. Non web safe fonts are exposed to spam filters which mark external font files as harmful/suspicious. This means that your emails could land in spam folders and not reach your recipients.
It is for this reason that we recommend using web safe fonts. If you would like further advice on editing and using custom fonts please reach out to us through the live chat function available bottom right in your Force24 Platform. Our team is ready to assist you and provide support whenever you need it.