What are High Value and Goal URLs?
High Value and Goal URLs are linked with the Lead Scoring system in your Force24 Account.
Lead Scores are applied to every contact to measure their levels of engagement, through applying different scores to different activities e.g. Email Opens, Email Clicks, Web Visits and so on.
High Value URLs are given a system standard score of 10, and Goal URLs are given a system standard score of 25. Therefore, the contacts who click through to these URLs are ones you would deem as being 'hot' leads as they will be given a greater Lead Score.
You can choose whichever URLs from your site you'd like to make as High Value and Goal, to tailor the lead scoring to suit you best. If you're a retailer, you may want to have your 'basket' or 'checkout' page as a High Value URL, and your 'thank you' page after a product has been purchased to be your Goal URL.
How to add/update your High Value and Goal URLs
When you're logged into your account, go to 'Account Settings' in the top right corner.
You will see the following two sections:
Click on the ‘+’ icon at the right-hand side of whichever URL you'd like to add, and paste the URL in the box provided. Once pasted, click ‘Add’ on the right-hand side. This URL has now been added.
If you need to remove any existing URLs, simply hit the 'Delete' button on the right-hand side of either sections. Or, you have the ability to 'Edit' the URLs if any updates are needed.
These URLs will now be used for lead scoring, and are available to view in the 'Web Activity' tab in portal. You can then filter the Engagement Timeline on this page, to just focus on these URLs:
In order to account for UTM or any additional tracking that has been added to the link, it may be useful to add in ‘%’ as a wildcard; this would then mean that in spite of any text following the link, it will still be tracked as a Goal URL click.
If you have any questions, feel free to reach out to us through the live chat function available bottom right in your Force24 Platform. Our team is ready to assist you and provide support whenever you need it!