Mask From Email Address Feature

The "Mask From Email Address" feature in Force24 allows you to use a personalised email address (e.g., [email protected]) in the "From" field of your emails, instead of a generic marketing address. This approach fosters trust, makes your communications feel more personal, and increases engagement with your recipients.


How It Works

Visible "From" Address
When recipients receive your email, they will see the personalised address you’ve chosen (e.g., [email protected]) in the "From" field. This helps create a more personal connection and increases the likelihood of engagement.


Authenticated Sending Domain
Although the "From" address is personalised, Force24 sends the email through its authenticated domain (e.g., email.companyname.co.uk) or your verified domain. This ensures compliance with essential protocols like SPF, DKIM, and DMARC, which protect against spam filters and improve deliverability.


Deliverability Optimised
Force24’s trusted sending reputation ensures that your emails land in the recipient’s main inbox rather than the spam or promotions folder, ensuring they’re seen by your audience.


Reply Handling
Any replies to your email will be routed to the personalised "From" address (e.g., [email protected]), with headers configured for smooth, seamless communication.


SPF and DMARC Configuration
To ensure that your emails are fully validated by recipients’ email servers, make sure your root domain has valid SPF and DMARC records. This helps ensure that emails sent from Force24 with a personalised "From" address are trusted and delivered successfully.


Example Use Case


If you are a recruitment company, you could make your emails appear as if they’re sent directly from an individual (e.g., [email protected]). This approach not only builds trust but also personalises the communication, which can lead to higher response rates.

Sending From Subdomain Without Mask From

Without using the "Mask From" feature, emails sent from your Force24 subdomain (e.g., comms.companyname.co.uk) will appear as:

[From Name] [email protected]

You can customise the "From Name" to match your campaign, such as:

Replies can be directed to any email address within your domain (e.g., a group inbox like [email protected] or an individual’s inbox).


Using the Mask From Feature

When using the "Mask From" feature, emails will appear as though they’ve been sent directly from your main domain (e.g., @companyname.co.uk). Here’s how you can set it up:


Thought Leadership or Value-Led Content
Use a personalised "From Name" (e.g., John Smith) and direct replies to a group inbox (e.g., [email protected]) for efficient triage.

Example: John Smith [email protected]

To add authenticity, include a personalised signature (e.g., from John Smith) in your email template.


Outreach-Style Emails
For more personal communications, like client or candidate outreach, keep the replies routed to the sender’s personal address (e.g., [email protected]).

Example: John Smith [email protected]

This ensures that responses are handled personally and efficiently, enhancing your communication efforts.


PLease check out our helpful article on how to set this up Here