EMV, or Earned Media Value is calculated as the number of shares, multiplied by the average CPC (or cost per click).
The average cost per click is calculated based on the specific cost for each social network.
In a nutshell, overall EMV shows you the money you have saved on media spend as a result of sharing through SoAmpli.
To amend your EMV settings, click on Customer Settings from the menu in the top right-hand corner.
Then under the Customer Settings menu, click EMV Settings:
You will then see the screen below, with the 2024 average costs per click of each of the social platforms:
You can swap these out for your own current paid ads costs, then click Save EMV.
You can then review the EMV for your team as a whole or individual members in the Stats and Leaderboard sections (under Statistics).
