When you create an SMS campaign, you can customise the 'From Name' that appears in your contact's mobile inbox. This is known as your Sender ID.

What are the rules for a custom Sender ID?

When you switch off replies to display a custom Sender ID, the name you choose must follow these global network rules:

  • Maximum of 11 characters.
  • Alphanumeric characters only, which means letters and numbers.
  • No spaces or special characters, for example hyphens or punctuation.

Why is there a limit?

The 11 character limit has been a global telecom standard since the 1990s. It ensures that brand names fit cleanly onto any mobile screen size.

Need a hand?

If you need any further assistance with creating or launching your SMS campaign, please reach out to the team using the chat bubble at the bottom right of the platform.