You can connect your Google and Facebook accounts to Force24, which lets you create custom audiences directly in those platforms using the data you already hold in Force24. This article explains how to connect your accounts and how to sync a Segment to them.

How do I connect my Google and Facebook accounts?

  1. Click the settings tab in the top right corner of the platform.
  2. Click the Connections button.

The Connections button in the settings tab

  1. Scroll down to the bottom of the page to the Campaign Manager Connections section. Here you will see two blue buttons, one to sign in with Google and one to sign in with Facebook ads.

The Campaign Manager Connections section with the Google and Facebook sign in buttons

  1. Click each button in turn. You will be redirected to a screen where you can sign in with your Google or Facebook account.

The sign in screen for connecting an account

The second sign in screen for connecting an account

Once your accounts are connected, you can create custom audiences directly in Google and Facebook using the data you have in Force24.

How do I sync a Segment?

After you have connected your accounts, open one of your Segments and you will see a Sync Status section:

The Sync Status section of a Segment

Click the Activate sync button and the contacts in that Segment will be pushed to your connected Facebook or Google account.

New to Segments?

If you want to create a Segment to sync, learn more in our Segments article.

What if I see an error when connecting Facebook?

You may see this error message when you try to connect or reconnect your Facebook account to Force24:

"Error: Token has been expired or revoked

You can also search for the code in this page

After fixing the error please click the Retry button"

This usually means the terms have not been accepted in your Facebook business settings. Go to the relevant Facebook business account and make sure the terms are accepted, then try connecting again. You should be able to find the settings under Manage Custom Audiences.

Token expired or revoked

Accepting the terms in your Facebook business settings is the usual fix for this error. Once that is done, click the Retry button to reconnect.

Still need help?

If you have any questions, reach out to our team using the live chat in the bottom right corner of your Force24 platform, and we will be happy to help.