How to report on a group of emails

If you want to understand how certain types of emails or components affect open and click rates, you can tag your email campaigns and report on them to see how they have performed in the past.

Tagging a new campaign

During the campaign setup process, you will be given the option to select tags for the campaign:

Tag your campaign appropriately by clicking the + icon in each of the campaign groups. This will show all the available tags:

Once you click Next, the tags will be saved alongside the campaign.

Retroactive tagging

If you want to go back and tag your previous campaigns to get as much insight as possible, go to your campaigns page:

Find the campaigns you want to tag and look for the gift tag icon:

This opens the campaign tagging pop-up. Tag your campaign appropriately by clicking the + icon in each of the campaign groups, which shows all the available tags. When you have finished, click Save.

Reporting on your Campaign Groups

Once you have tagged your campaigns, you can see a consolidated report of all the campaigns under specific tags.

From the campaigns page, click the Campaign Groups tab:

This opens a page that lists all your campaign groups as tabs across the top:

Select any of your campaign groups to see the reports for each of the tags within that group:

The campaign count shows the number of campaigns using that tag. All the stats listed are totals across every campaign using that tag.

Viewing a tag report

Click View Report to get more detail on the tag. When the page opens, you will see the First Sent and Last Sent dates, along with the campaign count.

Under Send Conditions, you will see a list of all the Segments used in the campaigns that have the tag applied:

Below that is a summary of the available stats, showing the total number sent against the total number delivered. Use the calendar control in the top right to change the dates. By default, the report shows all time:

E-commerce stats

The E-commerce stats detail the full ROI from all the users engaging with the campaigns the tag is associated with. You can use the calendar control in the top right to change the dates. By default, the report shows all time:

Campaign Groups

The Campaign Groups section lists all of the individual campaigns that have the tag applied. To view a specific campaign, click the Report button.

If you feel a particular campaign is skewing the results, use the tag icon here to remove the tag. The results on the page will recalculate instantly to leave that campaign out:

Peak Engagement Times

Peak Engagement Times shows a summary of the best time of day and week for engagement. You can use the calendar control to see whether this varies over a particular time frame:

Link report

The link report shows all the links clicked from all of the emails associated with the tag:

Engagement Timeline

The Engagement Timeline shows the history of engagement with the tag. You can use the calendar control to change the length of the time window. By default, this shows the last 7 days:

Bounces, browsers and devices

The final section shows a summary of the bounces received, plus the browsers and devices used to view the emails associated with your tag: