Automated Campaigns Reporting

This article explains what to report on for your automated campaigns and where to find each result in Force24.

How do I build my report?

You can build your report in one of two ways. Either create an Excel file with all of the column headers you need, or scroll to the bottom of Automated Campaigns and click Export Page.

This downloads a sample report of all your automated campaigns.

Delete any column headers that aren't useful for your report.

Where do I find my results?

Your results are stored in the Automated Campaigns tab, where each automated campaign is split per stage. Here you can find your key results, such as emails sent, unique opens, unique clicks, bounce rate and unsubscribes.

For more detailed information on an email campaign, click the View report button. The report is split into the sections below.

Campaign Stats

The first key part of your report is Campaign Stats. Here you will see a detailed breakdown of your opens, clicks, bounces and more.

E-commerce Stats

If you have E-commerce set up on your account, you can see the ROI for this specific email campaign.

Peak Engagement Times

Peak Engagement Times show you which day of the week the email was opened. For example, did you send an email on a Sunday evening, but very few recipients opened it until Monday morning?

Your Link Report

The link report highlights which links in your template were clicked the most.

Engagement Timeline

The engagement timeline gives you a breakdown of all the engagement associated with the email campaign. This includes:

• Email opens
• Email clicks
• Emails sent
• Web visits
• HV URL hits (High Value URLs)
• P-URLs (Personal URLs)

Bounce Analysis

Here you will find a detailed breakdown of the types of bounce your email campaign received, and the percentage of bounces.

Browser Analysis

The browser analysis highlights which devices were commonly used to view your email campaign. Just below this is a report on which browsers your email campaign was viewed in.