You can identify the activity of UK companies visiting your website by using IP tracking. This article shows you how to switch it on and how to use it.

How do I set up IP tracking?

  1. Go to the Account Settings page.

    The Account Settings page

  2. Scroll down to the IP Tracking management section.

    The IP Tracking management section of Account Settings

  3. Select Yes to turn IP Tracking on.

You also need to make sure anonymous visitor tracking is enabled in your Force24 tracking script.

Update your cookie policy

You must make sure your website cookie policy states that you use anonymous browsing cookies.

How do I use IP tracking?

  1. Use the left navigation to open Web Insights.

    Web Insights in the left navigation

  2. In the top right of the screen, click the IP tracking button.

    The IP tracking button in the top right of Web Insights

What can I see on the IP Tracking page?

The IP Tracking page shows a summary of the companies that have been visiting your tracked websites. You can use the filter options to see which companies have performed specific actions within a specific time frame.

The IP Tracking page with its filter options

How do I see what a company has done?

To view a company's activity, click the View report button.

The View report button for a company

This opens the company detail page, which shows:

  • Company details: the details of the company we have been able to match. You can find the company on LinkedIn and Twitter from here.
  • Location: the company's location is displayed on the map below. This is the location Companies House holds for the organisation, not the physical location of the browser.
  • Website visits: a day by day view of the company's engagement, including the referring URLs, IP addresses and pages they have viewed.

Need a hand?

If you have any questions, reach out to us on live chat using the chat bubble at the bottom right of your Force24 platform. Our team is happy to help.