If you use the same link more than once in an email and want to know which one performs best, you can identify each one by adding a piece of text to the end of the URL. This article shows you the format to use, how to add it correctly and where to see the results.
What format do I use?
To create your unique URL, add the text below to the end of your link:
?f24linkid=…?Replace the dots with your own label, keeping the question mark at each end. For example:
?f24linkid=Button1?How do I add it to my URL?
Add the text straight onto the end of your link. If your link goes to a specific page, don't put a / between the page name and the first question mark. In a URL, a / starts a new page path, so some websites will look for a page called "?f24linkid=Button1?". That page doesn't exist, so visitors will see a 404 error.
Correct
https://www.example.co.uk/products/marketing?f24linkid=Button1?
Incorrect (extra / after the page name)
https://www.example.co.uk/products/marketing/?f24linkid=Button1?
What if my link is just my homepage?
If your link is just your homepage, you can add the text straight after the domain, with or without a /. Both go to the same page, because on a homepage the / is the root of your site rather than a new page. For example:
Important
If you are adding the link in the Email Builder, make sure the "Custom UTM tags" box is ticked under the link. If it isn't ticked, the standard UTM tags will be added to your link as well.
Where do I see it in my reporting?
Our tracking link automatically applies itself to the end of your URL. You can then see your label in your reporting, as shown below.
Need a hand?
If you have any questions, reach out to us on live chat using the chat bubble at the bottom right of your Force24 platform. Our team is happy to help.