Our CEO and Founder, Adam Oldfield, talks through how to Think Differently about Lead Score, Nurture and its Benefits. The session covers a crucial topic for bridging the gap between marketing and sales by demystifying lead scoring and providing a clear formula for success.

Key topics covered

  • The Lead Score Formula: How to correctly weight activity, why email opens should score zero, and why the score's primary value is as a comparative metric, not an isolated number.
  • Decay and Thresholds: The importance of fixing your score's drop rate to the 30-day human memory cycle and how to use key thresholds to automate your marketing action (nurture vs. sales escalation).
  • Nurture Strategy: A detailed look at the definition of nurture and why using the full Rule of Six argument is essential to care for a prospect without damaging your brand with overly aggressive tactics.

Adam covers what you can do to improve lead quality, the role of nurture, and the importance of accurate data segmentation.

Need further assistance?

If you have any questions, email Force24 support at support@force24.co.uk which will open a support ticket for you, or reach out through the live chat function in the bottom right of your platform.