Nexus FAQs

What is Nexus?

Nexus acts as a connector between your data sets. It links your contact data with external data sources, such as job listings, stock availability, holiday offers or blog content from RSS feeds.

When a contact's preferences match the live data, Nexus triggers a real-time message that is timely, personalised and relevant. If there is no match, nothing is sent.

As soon as a relevant opportunity appears, the message goes out automatically through your Journeys.

Glossary

These are the key terms you will come across when working with Nexus.

• Object: the main category your data is organised under. This is the overall subject matter name.
• External ID: a unique series of numbers or letters that identifies each instance within your object. It acts as the unique identifier for each row, and can be used to update or edit the data.
• External Data Object Field: the sub-categories within your object. For example, if your object is called Car, its fields might be Model, Mileage and Make.
• Repeaters: snippet columns or blocks that repeat depending on how much data is available. For example, if three items match a search, the email shows three repeats with the same styling and different content. If only two items match, or some of the data is removed, the email only shows that many repeats.