What is EMV?

EMV, or Earned Media Value, is calculated as the number of shares multiplied by the average CPC (cost per click). The average cost per click is based on the specific cost for each social network.

In a nutshell, your overall EMV shows you the money you have saved on media spend as a result of sharing through SoAmpli.

How do I change my EMV settings?

  1. Click Customer Settings in the menu in the top right-hand corner.

    Customer Settings in the top right-hand menu

  2. In the Customer Settings menu, click EMV Settings.

    EMV Settings in the Customer Settings menu

  3. You will see the 2024 average cost per click for each of the social platforms.

    The average cost per click for each social platform

  4. Swap these figures for your own current paid ads costs, then click Save EMV.

    Entering your own costs and clicking Save EMV

Where can I see my EMV?

You can review the EMV for your team as a whole, or for individual members, in the Stats and Leaderboard sections, both under Statistics.

EMV shown in the Statistics section

EMV for the team as a whole

EMV for individual team members in the Leaderboard

Need a hand?

If you have any questions, reach out to us on live chat using the chat bubble at the bottom right of your Force24 platform. Our team is happy to help.