Understanding your dashboard priorities

The Your priorities today section on your dashboard gives you a quick overview of the key areas that may need your attention. These insights are generated using data from your own Force24 account, helping you understand how your marketing activity is performing and where you might want to investigate further.

You'll see up to five different priorities:

1. Send a campaign

If you haven't sent any email campaigns during the current month, this priority will appear as a reminder to get started with your email marketing.

2. Needs attention

Highlights the email campaign with the lowest open rate this month, comparing its performance against your average open rate across all emails sent during the same month.

This helps you quickly identify campaigns that may need a closer look.

Select Investigate to view the relevant campaign and explore its performance further.

3. Audience health

Shows how many of your contacts can currently be emailed, compared with the total number of contacts in your database.

This gives you a quick indication of the health of your audience and how much of your database is available for email marketing.

Select Open contacts to explore your contacts further.

4. Deliverability

Provides an overview of your email deliverability for the current month, showing:

• The total number of emails sent.

• The percentage of emails successfully delivered.

• The number of emails that have bounced.

This helps you keep an eye on how successfully your emails are reaching their intended recipients.

Select Open report to explore your deliverability figures in more detail.

5. Web traffic

Shows the number of visits to your website over the last 30 days, alongside how many of those visitors have been identified by Force24.

It also compares your website traffic with the previous 30-day period, helping you spot changes in visitor activity.

If no website visits have been recorded, you'll see a reminder to check that your Force24 tracking script is correctly installed on your website.

Select Open insights to explore your website activity further.

6. Top performer

Highlights the email campaign with the highest click rate during the current month.

This gives you a quick insight into which of your campaigns is generating the strongest engagement from your audience.

Select View campaign to explore the campaign and its results.

A quick note:

Each priority is clickable and will take you through to the relevant area of the platform, where you can investigate the figures and explore the information in more detail.

The priorities are designed to give you a helpful snapshot of your account, making it easier to spot opportunities, identify areas that may need attention and understand how your marketing is performing.